The Appearance Of Painting Essay Example | Topics and Well Written Essays - 750 words

The Appearance Of Painting - Essay Example In this painting, there is no real texture which appears as brushwork and impasto. However, the bold or noticeable texture appears a little bit on the rocks. A value in this painting includes high-key and low-key. The high key appears almost in the middle visible horizontal line starting from the middle of the building moving towards its right side. The low key value appears on the waves, the clouds, the rocks and the mountains. Together, the high-key and low-key values make a strong contrast as is visible At first sight of the painting.In this painting, space is obviously noticeable. The front houses overlap the other house and the big mountain behind the house overlaps the other mountain. The rocks as well overlap each other. In addition, the shading in the waves and the clouds indicate space, different sizes, and positions of the buildings, the rocks, and the mountains. The perspective of this painting indicates space too as it appears as atmospheric view in this painting.In this painting, colors appear natural. Appearing in this painting, some of the natural colors is blue(on the waves) and green(on the mountaintop). Some parts of the waves have a tint of blue making them look lighter than blue whereas, some parts of the waves have a shade of blue making them look darker. This cool color combination gives the painting a peaceful touch and makes the city look like a good place to relax and spend a vacation.Looking at the balance of this painting, it is obvious this painting is of asymmetrical.

My Best Memory of Cuba Essay Example for Free

My Best Memory of Cuba Essay Orly Solomon was a child star in France, the French Shirley Temple if I may tell the truth. At the young age of eight she became a famous singer, actress and TV host. She even got into the Guinness World Records as the youngest TV host in history. For years Orly toured around singing, released CDs and performed on television and on stages. But as she grew into adulthood, due to poor management, she lost momentum and her position in the entertainment industry, and was soon forgotten. Orly was never one to give up easily, and as such, a few years later she applied for a main role in the world renowned production The Lion King. Of all things it was in German, a language she did not speak. After rigorous auditions, having to learn German in a very short time in order to pass her final audition, in 2003 she got accepted and moved to Germany. Orly was back in the game and was singing her heart out entertaining audiences again. After a few years of living the same role over and over Orly started getting tired of the assembly line routine. She craved creativity and change as any artist does in a long repetitive production. Her dream was to travel to Cuba to learn Spanish and salsa. She took her first trip to Cuba and fell in love with the place and its highly developed art scene. Orly had another dream to release a single with some of the most famous Cuban artists such as Maykel Blanco y Su Salsa Mayor, Pupy y Los Que Son Son and more. And like everything in her life shortly after she made her dream come true. This artist-entrepreneur has always had a brilliant mind initiating profitable projects. It started as a young teenager while organizing karaoke parties mixed with her singing, which in those times was truly ground breaking. It continued to organizing big events and later concerts for big stars such as Maykel Blanco and his band when they toured in France. Orly’s life would not have shamed a telanovela and one should probably be produced in her honour someday. Her life story so far had many unexpected turns and twists, but like a willow tree, she flexes well with the wind. Orly, no doubt, fell in love with Cuba and its artists and had realized her dream – she knows all of the top salsa artists such as Maykel Blanco, Alexander Abreu, Manolito Simonet and more. She works with them regularly and even released a few singles in Cuba that she feels very proud of. But one day it all clicked for her when she recognized that many people in the world were just as passionate about salsa as she was and dreamt of having a memorable experience with their favourite artist. This is how the project ‘My Best memory of Cuba’ came to life. ‘My Best Memory of Cuba’ is Orly’s new concept allowing her to share her great luck of meeting the biggest Cuban salsa stars and working with them. Orly offers groups the great opportunity of getting connected to them and being featured in a video clip with them. You pick the song, the artist, and the location in Havana and voila! A quick rehearsal, about an hour of fun filming and dancing, and each person ends up with a DVD of their best memory of Cuba – their own personal video clip with their dream star, a dream come true!

History Of The Dna And Forensics Criminology Essay

History Of The Dna And Forensics Criminology Essay Wyman established the foundation for the concept with the hallmark observation and White (1980) of a polymorphic DNA locus characterized by a number of variable-length restriction fragments called restriction fragment length polymorphisms (RFLPs). The history of DNA fingerprinting, is even more recent, dating from 1985 with the paper Hypervariable Minisatellite Regions in Human DNA by Alex Jeffreys et-al (Kirby, 1998 p.19) In 1985, a routine investigation into the structure of a human gene led to a breakthrough discovery that portions of the DNA structure of certain genes are as unique to each individual as fingerprints. Alec Jeffrey and his colleagues at Leicester University, England, responsible for these revelations, named the process for isolating and reading these DNA markers DNA fingerprinting. As researchers uncovered new approaches and variations to the original Jeffreys technique, the terms DNA profiling and DNA typing became applied to describe this relatively new technology (Saferstein, 2011p.226). The theory that a criminal perpetrator leaves a part of himself at the scene of a crime and takes a piece of the crime site with him was postulated by Edmund Locard Lyon,of France, who established the worlds first crime lab. Referred to as the Locard exchange principle, this idea, along with the need to reconstruct what took place at the site of a criminal act, is the basic rationale behind crime- scene investigation (Fisher, p 4). The term associative evidence describes traces of things that, pursuant to the Locard principle, connect a suspect to or associate him with the scene of an offense (Fisher, 2008 p. 4) Benefits of DNA in society Through the discovery of deoxyribonucleic acid (DNA), the deciphering of its structure and the decoding of its genetic information our understanding of the underlying concepts of inheritance changed and expanded. Molecular biologists are unraveling the basic structure of genes at an incredible pace; we are now able to create new products through genetic engineering and develop diagnostic tools and treatments for genetic disorders (Saferstein, 2011 p. 266). How DNA affects investigations? The legal system, in both the criminal and civil arenas, may well be revolutionized by the advent of forensic DNA typing. One state trial judge has written that DNA typing can constitute the single greatest advance in the search for truth, and the goal of convicting the guilty and acquitting the innocent, since the advent of cross-examination. People v. Wesley, 140 Misc.2d 306, 533 N.Y.S.2d 643 (Co. Ct. 1988) (Kirby, 1993 p. 206). DNA identification analysis, identity testing, profiling, fingerprinting, typing, or genotyping refers to the characterization of one or more relatively rare features of an individuals genome or hereditary makeup. Every human, has a characteristic phenotype or physical appearance because each possesses a unique hereditary composition. An exception to this rule is identical twins, because they possess the same unique genotype but, because of the consequences of developmental events, have faintly different phenotypes. The DNA of any individual is identical whether extracted from hair bulbs, white blood cells, or a semen specimen. The uniqueness and identical DNA structure within all tissues of the same body provide the basis for DNA profiling (Kirby, 1993 p.18). The forensic applications of DNA typing are limited only by precaution and alertness of the criminal mind. Regardless of the type of crime committed, whatever trace evidence is appropriate for DNA analysis, left behind by the p erpetrator, is later recovered by the police. Forensic test results can prove to be important investigative tools. Most frequently, such evidence will be found because of violent crimes (Kirby, 1993 p.207). What Controversies are there in the use of DNA evidence in criminal cases? The inventor of DNA fingerprinting Professor Sir Alec Jeffreys, recently launched a candid attack on the way the genetic profiles of suspects in the UK who have been cleared of any crime are still stored by the authorities. He believes that the practice of storing the genetic profiles of suspects who have not been found guilty of a crime is a step too far. Professor Jeffreys said, The practice was discriminatory and measures should be taken to safeguard against particular individuals or groups being targeted. In addition, he called for the creation of a national database, storing the profiles of the entire UK population, managed by an independent body. He said, If were all on the database, were all in exactly the same boat the issue of discrimination disappears. Another potential problem according to a number of scientists is that as the database grows the probability of two very similar profiles from two different people emerging increases (Anonymous, 2002). These arguments are ech oed in the United States as well. For police and prosecutors, DNA science has been a double-edged sword; Thousands of rapists and killers have been identified by DNA and sent to prison. On the other hand, DNA technology also reveals flaws in other forensic sciences such as bite-mark and hair follicle identification. It has also exposed weaknesses and corruption in the way crimes are investigated (Fisher, J. 2008 p 231). What Benefits are there in the use of DNA Evidence? The forensic science community finds DNA of great value because forensic scientists now have the ability to link biological evidence such as blood, semen, hair, or tissue to a single individual with confidence (Saferstein, 2011 p. 266). What improvements can be made in the use of DNA in Criminalistics? In an effort to improve the crime-fighting potential of DNA profiling, the FBI initiated a pilot project called Combined DNA Index System (CODIS). The program would link data banks across the country housing computerized collections of DNA profiles of arrested felons. Investigators would be able to submit an unknown DNA profile for identification by activating one computer instead of running the evidence through dozens of statewide systems. An evidence submission that matches a DNA profile in one of the databases is called a hit, when such a computer match is made; it is tantamount to solving the crime and proving who committed it. CODIS promised a crime-fighting potential equal to the FBIs Integrated Automatic Fingerprint Identification System. Even better, the criminals caught by CODIS would be the worst of the worst- rapists, child molesters, and sexually motivated killers serial offenders all (Fisher, 2008 pp. 231-2). The National DNA Index (NDIS) contains over 9,535,059 offender profiles and 366,762 forensic profiles as of March 2011. Ultimately, the success of the CODIS program will be measured by the crimes it helps to solve. CODISs primary metric, the Investigation Aided, tracks the number of criminal investigations where CODIS has added value to the investigative process. As of March 2011, CODIS has produced over 141,000 hits assisting in more than 135,500 investigations (FBI) The United States is having a backlog handling all of the data being submitted to the forensic laboratories. There are two types: (1) casework backlogs and (2) convicted offender and arrestee DNA backlogs (DNA.gov , n.d.). The demand for DNA testing is rising primarily because of increased awareness of the potential for DNA evidence to help solve cases. The demand is coming from two primary sources: (1) the increased amount of DNA evidence collected in criminal cases and (2) the expanded effort to collect DNA samples from convicted felons and arrested persons. According to a 2010 report from the National Instituted of Justice Until laboratories can meet the rising demand for DNA services and until their capacity to process samples is greater than the demand, backlogs will continue to exist and increase in proportion to the demand for services (Nelson, 2010). Crime laboratories are processing more cases than ever before, however expanded capacity to meet the increased demand (Nelson, 2010). What is in the future of DNA in society and what benefits will they bring to the criminalistics and forensic investigations? In the future, we will be able to determine the color of a persons hair and eyes though a sample of DNA taken from blood, sperm, saliva or other biological materials relevant in forensic case work. Criminals can run, but they might be leaving some incriminating evidence behind. Scientists have figured out how to use DNA information to predict a persons hair color. In the near future, DNA from blood, sperm or saliva samples being used to help track down an unknown perpetrator. Dutch researchers from Erasmus Medical Center and their collaborators in Poland have discovered 13 genetic markers in 11 genes that can be used to predict hair color. The research was published in the journal Human Genetics, where scientists, claim they can predict if a person has red hair or black hair with 90% accuracy. When it comes to predicting if a person has blond or brown hair, the scientists claim to be 80% accurate. The scientists can also predict different shades of hair color, so people with dirty blond hair or other unusual colors can be tracked down too (Dickinson, B. 2011). The necessary DNA can be taken from blood, sperm, saliva or other biological materials relevant in forensic casework. Prof. Manfred Kayser, Chair of the Department of Forensic Molecular Biology at Erasmus MC, who led the study, stated, That we are now making it possible to predict different hair colors from DNA represents a major breakthrough as, so far, only red hair color (which is rare) could be estimated from DNA. For our research, we made use of the DNA and hair color information of hundreds of Europeans and investigated genes previously known to influence the differences in hair color. We identified 13 DNA markers from 11 genes that are informative to predict a persons hair color. Predictability Prof. Ate Kloosterman, of the Department of Human Biological Traces at the Netherlands Forensic Institute (NFI) said: This research lays the scientific basis for the development of a DNA test for hair color prediction. A validated DNA test system for hair color shall become available for forensic research in the not too distant future (Erasmus Medical Center 2011). This study might pave the way for yet another DNA test that would give forensic scientists more tools to crack unsolved mysteries. Predicting human phenotypes like a persons hair color would certainly give crime fighters an edge Dickinson, B. 2011). DNA and its application to Criminalistics are changing the way evidence is pursued. The past decade has seen enormous advances in this powerful criminal justice tool: deoxyribonucleic acid, or DNA. DNA can be used to identify criminals with incredible accuracy when biological evidence exists. Similarly, DNA evidence can be implemented to clear suspects and exonerate persons mistakenly accused or convicted of crimes. DNA technology is increasingly vital to ensuring accuracy and fairness in the criminal justice system. We take for granted all the progress that has been made in the last few decades due to new breakthroughs in science. DNA has not only affected science and medicine in our society but it also has affected the judicial system, and the way we conduct our criminal cases in the courts of the United States.

Hope Springs Eternal and The Shawshank Redemption :: Shawshank Redemption

  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"I hope I can make it across the border. I hope I can see my friend and shake his hand. I hope the Pacific is as blue as it has been in my dreams. I hope.† (106)   Ã‚  Ã‚  Ã‚  Ã‚  Hope Springs Eternal is a story that demonstrates how important it is to keep hope alive. Throughout the entire story, Andy was different from most everybody else, especially the other inmates. This was something readily picked out by the minister/warden. He had accused Andy of walking around as if he where at a â€Å"cocktail party†. Red explained it better when he described some of the qualities in Andy that made the warden say what he did. He always walked light footed and always kept his shoulders squared. He never developed that kind of hazy dead look that the other inmates had. Nor did he adopt their hunched over sluggish walk when it came time to go back to their cages. The thing that constantly beamed from him, and differentiated him so much from everybody else was the thing he never gave up; hope.   Ã‚  Ã‚  Ã‚  Ã‚  Andy didn’t know from the get go that he was going to escape from a hole he dug in the wall. In fact he didn’t know he was going to escape at all. But he always had hope that he would leave the Shank. This is evident in how he had taken his money and saved it from getting washed away by the on coming hurricane. Also, he had his good friend set up a bank account for his new identity. He kept this hope of getting out although it changed a few times. At first it was just hope of getting out somehow, then it was escaping, for a brief time it came back to getting out legitimately when he met Tommy Williams. It got to Andy when the warden crushed that hope by transferring Tommy, but he didn’t give up. His hope went right back to escaping through that little hole he dug.   Ã‚  Ã‚  Ã‚  Ã‚  If you gave up on hope, then you gave up on life. In the Shank the inmates gave up hope pretty early, and that is why they developed those bland, dead eyes. They were not living; they were merely going through routine. It’s probably for that reason that so many inmates last such a short time in the outside world. They would shrink away in fear when confronted with life, because they had been so long without out it.

Charles Chocolates Case Essay

In March of 2012 Steve Parkland was hired as the new president at Charles Chocolates. He was immediately faced with numerous decisions about the future of the company. The board of directors had tasked Parkland with doubling or tripling the size of the company over the next decade, but the board and the senior management team had different opinions about the strategy that would accomplish this goal. The main issues that Parkland faced were how to increase the company’s operations while maintaining the traditional culture and support of the board. The premium chocolate industry is a large market in the United States and continues to grow around 10% annually. It is also populated with very strong competitors both internationally, with companies like Godiva (Nestle), and local companies like Delice. Both competitors are priced higher than Charles and have higher sales. This is most likely because Godiva and Delice have modern trendy packaging for their products. The number and strength of competitors means that buyers have very high bargaining power, but it also means that the threat of new entrants is low because it is hard to gain a piece of a market saturated with such powerful players. The majority of the suppliers to the chocolate industry sell commodity products whose price is set by the market and their power and influence is low. There are numerous substitute products for affluent customers’, confections and pastries being the most significant, but chocolate will always be a stable product so it is a medium level threat. To compete in such a challenging industry Parkland needs to revitalize the company’s packaging and its marketing campaign. New packing is an ideal way to begin because it demonstrates the changes that will be taking place in following years without compromising the company’s heritage or corporate culture. Charles’ current marketing strategy strongly targets the local community which it already has a strong presence in. Charles needs to increase its marketing to the tourist community. The advertisements should follow industry trends for use of ethically responsible ingredients to produce the highest quality chocolates. In order to attract and keep the new, non-local, customer base Parkland needs to increase Charles online presences and sales channels. This is a low risk, low cost opportunity with the potential for large growth in new geographical areas. If Parkland wants to achieve the aggressive growth that the board desires his ability to improve the capabilities and the operations of the company will be one of his greatest barriers. Due to the affluent nature of the customers and the possible variety in the product Parkland should focus on improving the company’s organizational capabilities. A new plant will eventually be needed but that decision can be delayed if Charles can streamline its operations. Parkland needs to institute policies that will measure productivity and develop an accurate method of forecasting sales. This will result in lower inventory carrying costs, fewer out of stock issues, and fewer backorders that need to be filled. If Charles can reduce the number of back orders and out-of-stock products it can focus on a single product line at a time which will reduce the frequency of expensive switching costs. There are many other growth opportunities that Parkland may pursue in the future. He may wish to grow the Sandwich Heaven segment of the business, growing the corporate connections of the company, and expanding into other physical locations in the states. These are all viable options for the future but the ones listed above are the best for Charles’ current situation. By improving packaging, marketing, online sales, and internal organizational capabilities the company can grow significantly without large changes to the tradition of the company and without taking on too much additional risk.

The Buying Process

The Buying Process Abstract Online shopping has become an integral component of today’s business world. It is one of the populous activities over the internet. Internet buying behavior is nothing else but the process and act of making use of the things gotten over the internet.Advertising We will write a custom report sample on The Buying Process specifically for you for only $16.05 $11/page Learn More Just like ordinary shopping, consumers go through various stages when purchasing goods online. This paper examines the buying process for an online product from the Kindle store. Specifically, this paper highlights the stages a customer would go through when purchasing an E-reader from Kindle store. This paper details how the customer would get to recognize their need, how they would search for information, how they would evaluate alternatives, how they would choose the product, how they would make their actual purchase and finally how they would react after the purchase decision. Introduction Many researchers have conducted surveys over the recent past in a bid to understand the stages consumers go through as they make their online purchase decisions (Liang and Lai, 2000). The studies have also concentrated on what it is quite important to know for the marketers, consumer online shopping behavior in particular. Marketers should know the way customers respond to marketing initiatives and the way they make their purchase decisions when buying products online (Foxall, 2005; Kotler and Armstrong, 2005). In today’s business environment, the business that clearly understands the way customers react to various marketing mix approaches has a great edge over its competitors. Problem recognition According to Kotler Armstrong (2005), the buying process for an online product begins with the need of recognition. This need can be stimulated by an internal or external factor (Case et al., 2001). For instance, a consumer could have a desire to own reading tablet.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This need then transforms to become a compelling drive. At this point, the marketer needs to clearly understand the customer’s unique needs and what could have triggered the needs (Foxall, 2005). Search and determination of alternatives Once a customer is convinced of their need, the customer will seek more information about the various available brands (Foxall, 2005). The source of this information is usually varied. The marketer must design a unique marketing mix to make prospective customers aware of its brands (Kotler and Armstrong, 2005). The marketer can rely on positive referrals (Cho et al, 2001). Loyal and satisfied customers would recommend Kindle products to prospective customers. Evaluation of alternatives From the gathered information, the consumer will decide on a final brand. At Kindle stores, customers can choose Kindle Paperwhite 3G, Kindle Paperwhite, Kindle or Kindle Keyboard 3G (Amazon.com, 2012). The marketer must be interested to know how the customer evaluates the various alternatives (Huang, 2000). Kotler and Armstrong (2005) have argued that the evaluation of alternatives would depend on the individual customer and the purchase environment. Sometimes, consumers rely on logic while at times they make impulse purchases. Purchase decision Kindle stores offer a variety of prices. For instance, Kindle Paperwhite 3G is worth $179, Kindle Paperwhite is worth $ 119, Kindle is worth$ 69 and Kindle Keyboard 3G is worth $ 139 (Amazon.com, 2012). Since some customers are price sensitive, their purchase intentions and decisions will be influenced by their disposable income (Blackwell et al, 2006). Alternatively, the customer can decide to buy based on the potential benefits of the product (Case et al, 2001). Since customers will only buy when they believe that price of the E-reader i s tantamount to its benefits (Kotler and Armstrong, 2005), the marketer should price the product appropriately so that customers can get their perceived value.Advertising We will write a custom report sample on The Buying Process specifically for you for only $16.05 $11/page Learn More Post-purchase evaluation After buying the product, the customer will either be contented or not. The customer will display some post purchase reaction which the marketer must be interested in (Kotler and Armstrong, 2005). This reaction will be influenced by the relationship between the customer’s expectation and the actual performance of the product. If the customers’ expectations are not met by the product, the customer will be very dissatisfied (Foxall, 2005). Therefore, the marketer must only claim what is in tandem with the products’ actual performance to achieve customer satisfaction. Conclusion The above is a detailed explanation of the buying proce ss for an online product specifically E-reader from Kindle. Consumers follow these stages as they seek to make a purchase decision (Kotler and Armstrong, 2005). However, the customer might not necessarily follow the above stages sequentially. When buying an online product, the consumer will first recognize their problem. The customer will then proceed to search and determine the various alternatives available. The customer will then evaluate the alternatives and make a purchase decision (Kotler and Armstrong, 2005). Finally, the customer will engage in post-purchase evaluation. References Amazon.com. (2012). The world’s best-selling E-readers. Retrieved from https://www.amazon.com/gp/product/B007HCCNJU/ref=fs_sz Blackwell, D. R., Miniard, P. W., Engel, J. F. (2006). Consumer behaviour  10th Edition. USA: Thomson Learning.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Case, T., Burns, O. M., Dick, G. N. (2001). Drivers of on-line purchasing among U.S. university students. Proceedings of the 7th Americas Conference on Information Systems, 873-878. Cho, Y., Im, I., Hiltz, R., Fjermestad, J. (2001). Causes and outcomes of online customer complaining behavior: Implications for customer relationship management (CRM). Proceedings of the 7th Americas Conference on Information Systems, 900-907. Foxall, G. (2005.) Understanding consumer choice. Basingstoke: Palgrave Macmillan. Huang, M. (2000). Information load: Its relationship to online exploratory and shopping behavior. International Journal of Information Management 20: 337–347. Kotler, P., Armstrong, G. (2005). Principles of marketing 11th Edition. USA: Prentice Hall. Liang, T., Lai, H. (2000). Electronic store design and consumer choice: An  empirical study. Proceedings of the 33rd Hawaii International Conference on System Sciences. PDF file.